You are going to propose marriage to your sweetheart and need to buy an engagement ring. Most people go shopping for a ring right away. But, if you can very often get a better price for a nicer ring if you follow our advice. The first important thing to know is the best time to buy an engagement ring!
Best Time to Buy Diamonds
The most expensive part or parts of an engagement ring are the diamonds and other precious gems. When a jeweler offers promotions for diamonds, you can get the diamond that you wish for the engagement ring at a lower price. Or, you can pay the same price and get a diamond with a higher-quality cut, higher-grade color, and larger carat weight. Although jewelers may offer promotions throughout the year, the best time to buy an engagement ring is from September to October. While there are often promotions over the holidays, they are usually not as attractive as those in the early fall. Jewelers who do not discount their diamonds and other precious gems will often run promotions on settings and wedding bands. The point is that if you use a little forethought, you can purchase a nicer diamond at a lower price than by doing “last minute” engagement ring shopping.
Specific Times to Find Diamond Discounts
There are specific times during the year when jewelers may offer short-term promotions. These times are just before Christmas, the days before Valentine’s Day, Cyber Monday and even Black Friday. Not all jewelers will offer these discounts, so you need to pay attention and because the sales are usually short-term, you may need to act fast.
What to Watch Out for With Diamond Promotions
You may be attracted by advertising for 25% and 50% discounts on engagement rings. When you see this, beware! The first concern is that the original price was too high for the quality of the diamond and the setting. As such, the “sales price” may be the normal price for the same diamond at another jeweler. The other concern is that they may be offering low-quality diamonds that are even marked up in price. Their hope is that the prospect of savings will fool you into not paying attention to the basics when purchasing a diamond engagement ring.
What to Keep in Mind When Buying an Engagement Ring
When you go to choose an engagement ring, there are four important things to consider before anything else. These are the “4 C’s” of diamonds.
- Color
- Clarity
- Cut
- Carat Weight
Set your budget and choose a diamond within that price range that has the best combination of the 4 C’s. You may choose a larger diamond or go for a smaller gem with more sparkle and fire. No matter which way you choose to go, you now have a starting point for judging when a promotion at any time of the year will give you the best diamond engagement ring at the best price. Work with to reputable jeweler and always check to see what promotions they are offering before jumping at the lowest price or largest “discount” from someone who may be trying to sell you a lower-quality diamond.